Blühender Naschmarkt will transform the car park into a multifunctional, open-use, green, urban community space – with trees, flexible urban furniture, shading, lighting and a cold air reserve. As a hub for local produce, Blühender Naschmarkt creates a year-round vivid marketplace under a weather proof structure. Generous openings blur the boundaries between indoor and outdoor spaces, and the surrounding park area is extended on the rooftop oasis of the market building. Cultural and educational happenings inside and outside strengthen the community.

Three different zones, and the interconnecting emphasis on the communal help to link and strengthen existing Viennese qualities in one central place of the city — creating a new urban space with high recognition value, accessible for everyone visiting or living in Vienna!

Regionaler Nachmarkt

As a hub for local produce, Blühender Naschmarkt creates a year-round vivid marketplace under a weather proof structure. Completely open during summer months, the structure can be fitted with folding doors and shutters to provide a warm atmosphere even on cold winter days. Structurally, the architectural vocabulary introduced by Friedrich Jäckel is further developed. The arrangement of the 10 permanent and 20 temporary market stalls within the year-round marketplace aligns with the existing dominant axes. In the center, the multifunctional area creates a plaza-like space, with an elongated community table in the middle. Generous openings blur the boundaries between indoor and outdoor spaces. The market space also offers access to an elevated green rooftop oasis – overlooking the vivid market life and the new green lung.

Naschmarkt der Möglichkeiten
A large multifunctional area hosts the well-known flea market on Saturdays. On other days, the place can be used for cultural events, sports activities, or for children to play.

Grüner Nachmarkt
With careful consideration of citizens’ desires to create additional green spaces within the dense urban landscape, Blühender Naschmarkt offers large consumption-free zones, including a 4,000-square-meter public park, versatile multifunctional areas, and refreshing water features. Blühender Naschmarkt is set to enhance climate resilient urban living by introducing over 90 new trees, permeable pavements, and a diverse array of plant species, promoting urban biodiversity.

As an addition to the classic market stalls, Open Naschmarkt offers space for consumption-free activities such as public events or educational offers: Cooking classes for children or interactive workshops on food production in the open market kitchen. During the day, the focus is on educational activities for school classes, while the space becomes a meeting place for residents in the the evenings. The “year-round marketplace” not only ensures the continuous availability of high-quality regional products, but also underlines the importance of this place as a social centre of local food culture.

Cooperative Process
Special attention was paid to a well thought-out process design for our Co-Creation process with the nine teams. A common objective, a fluid transfer of knowledge and a cooperative way of working were of particular importance. In addition to numerous physical work meetings and official presentation appointments at the City of Vienna, new digital tools facilitated the process.