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“A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.”

Marshall McLuhan: Understanding Media. Abingdon 2001 (1964), 189.

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As the design theoretical Marshall McLuhan already quoted about the hybridisation of two media in 1964 the view on the topic of design media as the analogue and the digital model gets clearer and clearer and the connection of the two media comes nearer and nearer. We are just entering the world of the combination of the analogue and the digital model in architecture and design through augmented reality. But what will this augmented reality mean and implicate for the architecture and design profession and how will we use these Augmented Architecture Models in the future?

Augmented Architecture Model 1

Year: 2020 –
Research team: Wolfgang List
Research type: Research on Design

So far two different types of Augmented Architecture Models could be determined. Augmented Architecture Model 1 can be described as an analogue model within a virtual world. First examples of the potential for the profession of Architecture and Design can be found in the children toys and constructions sets Hidden Side by Lego.

Research on Design

Augmented Architecture Model 2

Year: 2020 –
Research team: Wolfgang List
Research type: Research on Design

Augmented Architecture Model 2 can be described as a digital model within the real world. First examples of the potential for the profession of Architecture and Design can be found in the computer game Minecraft Earth.

Research on Design

Augmented Architecture Model 3

Year: 2020 –
Research team: Wolfgang List
Research type: Research through Design

The definition and the outcome of the project Augmented Architecture Model 3 is still open and undefined. This type of the Augmented Architecture Model will be defined through the scientific method of Research through Design within the next years. There is more to come!

Research through Design
Research on DesignResearch through Design